Innovative Research uses Social Media to Demonstrate the Economic Value of Clean Water

People Canoeing
Wednesday, February 4, 2015

 New research led by Bonnie Keeler of Consortium member center Institute on the Environment uses geotagged photos shared via social media to model a cost-efficient research method. Keeler and her team found improved water clarity is associated with increased numbers of visits to lakes and that lake users were willing to incur greater costs to visit clearer lakes. Lake users were willing to travel 56 minutes farther (paying US$22 in travel costs) for every one-meter increase in water clarity in Minnesota and Iowa lakes, when controlling for other lake attributes.